| Description |
This "hands-on" practical course introduces students to the analysis and actions required to launch a successful high tech company. Using several conceptual frameworks and analytical techniques, it addresses the challenges of evaluating technologies for commercial feasibility, determining how best to launch a new venture, attracting the resources needed to start a company (e.g. people, corporate partners, and venture capital), preparing comprehensive business plans, structuring business relationships, and managing early stage companies toward "launch velocity" and sustainable growth. |